Photographer
Caroline Leeming
Stylist
Elena Horn
BareMinerals
The aim of this 360 media campaign was to increase awareness of BareMinerals' new skincare range. I designed an IX - facebook canvas - a digital first for The Stylist Group. I art directed a photoshoot to use within a skincare quiz taking users through 3 different personalities. The shoots were styled with natural and floral ingredients from the skincare range reflecting the different qualities of the products. Eventually the quiz led to an ultimate skincare routine for each personality. I combined imagery with engaging typography to direct users through this canvas.
This was a successful digital and social campaign leading to over 1 million impressions and almost 4000 click throughs to the products.
Print
The print part of this campaign extended reader awareness of these products through a still life shoot showing a day to night skincare routine. We sourced natural and floral ingredients to style the shoot, while using graphic colour and lighting to fit in the day to night theme.
